Latest Blogs
Meta Andromeda: What It Means for Advertisers in 2026
You're not imagining things if you've seen Meta add more automation, more creative variations, and more Advantage+ features to your ad accounts. Meta has revamped the way adverts are chosen and shown, and this new system is called Andromeda.
Most advertisers hear the moniker and think it's "a new algorithm," but Andromeda is something more special and crucial. It is Meta's new ad retrieval engine, also known as Meta’s ad delivery system and it affects the way Facebook and Instagram do creative, targeting, and personalization.
Our AdMax Local account teams have been keeping a close eye on this change because it has a direct impact on how our clients plan their campaigns, creative, and budgets in the future.
5 Surprising Benefits of Using Google My Business
Google's business directory tool, Google My Business (or GMB), has skyrocketed in popularity in recent years due to its incredible marketing benefits. It is a powerful tool that puts businesses in control of their online presence.
How Local Businesses Can Grow Revenue Using Google and Facebook Ads Together
A frequent question that we often get from our partners is if Google Ads are better than Facebook Ads and vice versa. The truth is that small business stakeholders and marketers should not view these two as competing forces but rather as effective complementary advertising tactics. In this piece, we'll give a quick summary of what Google and Facebook Ads and then breakdown a few ways the tools can work together to maximize your paid media investment.
3 Easy Ways to Successfully Combat Facebook iOS14 Changes
Apple recently launched a new iOS14 update that shows a prompt to iPhone users to opt-in or out of third-party apps downloaded from the App Store. The most significant app affected by the new data tracking transparency initiative by Apple is Facebook. This action is causing fear amongst many brands, marketers, and advertisers since 52% of Facebook users in the U.S. use an iOS device. That's a big chunk of the 190 million users from the U.S., and we have no way of knowing what percentage of folks will opt into tracking and how much this will affect funnel tracking. The good news there are some steps you take now to help ease the transition.
3 Ways Microsoft Ads Can Improve Your Google Ads
Google Ads may be the industry giant when it comes to pay-per-click ads, but have you ever considered that the other pay-per-click platforms could enhance your Google strategy?
If you’re exclusively using Google Ads, you’re missing out on valuable opportunities for your paid ads strategy. Microsoft Ads (formerly Bing Ads), a Google competitor, has strengths where Google falls short. Using both platforms strategically and simultaneously can offer some surprising benefits.
Links
- Meta Andromeda: What It Means for Advertisers in 2026
- 5 Surprising Benefits of Using Google My Business
- How Local Businesses Can Grow Revenue Using Google and Facebook Ads Together
- 3 Easy Ways to Successfully Combat Facebook iOS14 Changes
- 3 Ways Microsoft Ads Can Improve Your Google Ads
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